Love that question! You'll be able to submit your Room (formula) completion each day for a bonus action-taker reward. Submissions will be open until 8 December! Each Room completion unlocks a unique bonus you can redeem for as long as you're a member: Unlock Room 1 (Day 1) for a sneak peek of my strategic one-email welcome sequence. Unlock Room 2 (Day 2) for an invite to a Voxer Day on 10 Dec for my feedback & support. Unlock Room 3 (Day 3) for a personalised copy critique from me of one of your brand touchpoints! To unlock a room, simply submit the daily Airtable form sharing your completed execution. That's how simple it is!

I am based in Sydney, Australia, which makes it challenging to run all challenge components live in a timezone-friendly manner. We'll have a live kick-off call on 2 December at 8am AEDT to set the scene and walk through the steps. The 3 challenge formulas are pre-recorded for your convenience with the daily challenge content going live at 9am AEDT each day. And don't forget, you get 60 days access to Retention Lab including access to me to answer any questions in the Discord Community!

You'll need a website, an email platform, and a free tool I'll share during the challenge for Day 2. That's it!

Not at all. I break down the daily formulas into easy step-by-step processes so you can set them up for your business in no time. Ideally, you take action live during the challenge from 2-4 December, but if you fall behind, you have at least another 30 days access (depending on when you sign up for the challenge) to the 3 formulas, everything in Retention Lab, and the Discord community for my personal support as you implement.

If you want to move along with the LIVE challenge, I'd allocate 60 minutes per day. But I know business owner life is busy, so if you fall behind, you can catch up in your own time with continued access to the 3 formulas, myself and the other Retention Lab components for at least another 30 days (depending on when you sign up to the challenge).

Great question. As soon as you sign up, you unlock 60 days access to Retention Lab Starter. All challenge content lives in the Retention Lab portal. If you sign up as soon as sign up for the CX Escape Room opens mid-November, you'll keep access until mid-January 2026. If you sign up just before the challenge kicks off on 2 December, you'll keep access until early February. Signing up early gives you time to settle in and make use of the other Lab features before the challenge gets tarted. Signing up just before the challenge kicks off gives you peace of mind should you already know you'll fall behind because you're busy during the live dates.

For the duration of the LIVE challenge, you can co-work and connect via video and voice within the special Discord community channel to share your wins and progress, ask questions or sense-check your approach with the other challengers.